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Seizing the opportunities of digitalisation

10 May 2017  •  Author(s): Manuel Gerres, Deutsche Bahn

Digitalisation has long been making inroads into all business segments at Deutsche Bahn (DB)1. The DB Group is tackling a range of cutting-edge fields, including digital customer platforms, Work 4.0 and automatic train operation. Manuel Gerres, who is responsible for new digital business models at Deutsche Bahn, explains the opportunities of digitalisation and what role having the right partners plays. 

Seizing the oppor tunities of digitalisation

Deutsche Bahn is advancing digitalisation in three areas. First, it is using apps and other digital platforms at the interface with customers to make it as convenient as possible for them to access products and services. The aim is to show all routes from A to B digitally to offer the right solution to every customer – commuters, business travellers and vacationers, as well as industrial customers needing to transport their freight. Instead of being informed only once, customers receive dynamic information throughout their journey or along the entire transport route. This approach is crucial.

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