Northern unveils Digipod displaying real-time passenger information
12 October 2016 • Author: Katie Sadler, Digital Content Producer, European Railway Review
Rail operator Northern has unveiled its first Digipod at Manchester Victoria station providing a new way of sharing real-time passenger information and digital advertising.
Northern’s first digital retailing pod or ‘Digipod’ has been unveiled at the recently refurbished Manchester Victoria station. The solution provides a new way of sharing information with customers on the move, such as advertising campaigns and the latest real-time information. It is also being used as advertising space for other companies.
“We’re really excited about this brand new concept”
Stuart Taylor, Northern’s Commercial Manager for the Central region, said “We’re really excited about this brand new concept and would love to know what our customers think too. If you’ve got any feedback or a great idea for new content then please let one of the team at Manchester Victoria know.”
Manchester Victoria station has been chosen for the location of the first DigiPod as it is one of Northern’s busiest stations and a major hub for commuter services in its Central region.
Northern’s Digipod is supplied by Pod Global Solutions.