Virgin Trains launch Earlybird Boarding text messaging service at London Euston
23 March 2016 • Author: Katie Sadler, Digital Content Producer, European Railway Review
Virgin Trains has introduced a new text messaging service that offers personalised, customer boarding information at London Euston station.
The Earlybird Boarding text service has, according to Virgin Trains, been designed to ‘transform station waiting time into more relaxed leisure time’. The service will provide passengers with personalised and customised boarding information, without the need to search information screens whilst at the station.
The service will be available for people booking on the Virgin Trains website travelling from London Euston on all its services on the West Coast Mainline including Birmingham, Manchester, Liverpool and Glasgow.
Virgin Trains Earlybird Boarding service available to West Coast Mainline passengers at London Euston
According to research carried out by Virgin Trains, better passenger boarding experience at London Euston is one of the most sought after improvements for rail users.
To address this, the operator has developed a system which sends a text message to customers containing platform and boarding information before it reaches the customer information system (CIS) screens, so they can enjoy the station facilities knowing they will be alerted when it’s time to board and make their way to the train ahead of the crowds.
“Our system will stagger boarding times on busier trains”
Commenting on the introduction, Paul Corney, Virgin Trains Customer Experience Project Manager for London Euston, said: “We’re delighted to be the first train operating company to offer this Earlybird Boarding system to our customers, transforming their waiting time into leisure time. Our system will stagger boarding times on busier trains so passengers who require more time to board or who are located in the furthest coach from the concourse are alerted first. This level of personalised service is in line with Virgin’s digital strategy – using smart technology to improve the overall customer experience.”