Italo: Increasing its high-speed rail market share with quality services
5 August 2014 • Author(s): Paolo Ripa, Chief Commercial and Operation Officer at Nuovo Trasporto Viaggiatori (NTV)
Despite the economic crisis, the high-speed rail market is currently experiencing a positive trend compared with other modalities – i.e. air, road, and long-distance ‘traditional’ rail, etc. In fact, GDP (Gross Domestic Product) evolution in Italy has been unhealthy during the last two years: -1.8% in 2013 and -2.4% in 2012. But according to Paolo Ripa, Chief Commercial and Operation Officer at Europe’s first private open operator of high-speed trains – Nuovo Trasporto Viaggiatori (NTV) – Italy’s high-speed rail demand increased by 16% in 2012 and 20% in 2013. For European Railway Review, Paolo explains NTV’s position in the high-speed rail market and highlights the operator’s objectives.
In 2013, Nuovo Trasporto Viaggiatori (NTV) transported 6.2 million passengers – that’s approximately 20% of the high-speed rail market share. For 2014, we forecast to increase our market share to approximately 25% and we will focus on developing the number of international customers.
NTV started service on 28 April 2012 and in only two years of operations we have transported more than 10 million passengers – impressive figures. It is also important to take into account that our competitor in the high-speed rail market also experienced an increase in their number of passengers during the last two years.