WESTbahn shakes up Austrian market
1 August 2013 • Author(s): Erich Forster, CEO, WESTbahn Management GmbH
WESTbahn Management GmbH is a private railway company that launched operations in December 2011 offering passenger services between Vienna, Salzburg and Freilassing. We are the first private long-distance railway company in Austria, offering almost hourly intervals. Due to a top speed of 200km/h, the journey time of WESTbahn trains from Vienna to Salzburg is just 2 hours and 30 minutes.
Stadler Rail AG was commissioned to manufacture our trains – the spec was to focus on functional technology, lightweight materials and a service-friendly design that would keep energy and maintenance costs low, with an overall objective to design trains that focused on our customers and their needs. It was therefore important that values are reminiscent of the WESTbahn brand: comfortable, customer-friendly and efficient. This is the reason why we also commissioned Spirit Design – Innovation and Brand GmbH – a creative company for innovations and brand, to actually design the trains.
Each WESTbahn wagon has its own steward or stewardess who guarantees optimal customer service as well as safety for the customer. Barrierfree entrances allow parents with infants and buggies or people with reduced mobility easy access to the trains. We always rank customer satisfaction first. Another benefit is that the toilets are gender-specifically separated and available in each wagon. It was important that the customer perceives all of these advantages through an individual design.